app & information design
Capstone project created during my final year of Capilano University's IDEA Program.
People want their lifestyle choices to reflect their values, but information overload can make doing so feel overwhelming.
EcoFacts is here to help. The government initiated system uses labels and a mobile app to enable people to quickly see the impacts of their choices all in one place.
There are three icons at the heart of the EcoFacts system. Each represents a rating category:
On habitats & ecosystems
On plant & animal life
Treatment of workers
Ethical trade practices
Impacts on communities
Nutritional value (for food)
Presence of known beneficial or harmful substances
EcoFacts' ratings take into account a product's entire life cycle, which is broken down into three stages:
Start of Life
End of Life
Sourcing of materials
Creation of by-products
Shipping & transportation
Length of useful life
Number of uses
Impact of waste materials
Longevity of waste materials
People can find the EcoFacts label on packaging. Those familiar with the system may find all the information they want here, but others wanting more detail can scan the label to dig deeper.
The label can be scanned directly from a phone camera, or from within the app. The app opens a page detailing that product's rating. A pop-up with a legend greets first time scanners.
Users can track products by creating and managing lists within the app.
The homepage of the EcoFacts app has current news and articles that enable people to live more sustainably.
Case Study Video:
© Natalie Heaman 2020